How to Choose your Wedding Stationery



1. Themes and Styles

Your wedding invitations set the scene for your big day, they create an important first impression for your guests. They should match how you visualise your wedding style; glam, vintage, formal, bling, traditional, etc. It is highly recommended that you aim for consistency, all your stationery items should match (invitations, ceremony stationery, reception stationery), it’s also good to have these items match your event styling too. Don’t worry if you’re reading this and you don’t have a ‘theme’, this usually evolves as you plan, pin and shop!

2. Colours
Ohh… this is a HUGE subject we discuss a lot! What colours will I choose? I advise clients from many countries and the answer to this question is very much down to your own local or family tradition.

Obviously what I’m about to say is just what’s ‘normal’, you can do whatever you want!! Firstly, Northern Ireland, we traditionally don’t use the bridesmaid colour on our wedding stationery, we keep this colour a total secret from the guests (and the groom) until the wedding day. England, Scotland, Wales and ROI usually like to put a little of the bridesmaids colour on their stationery. Asian weddings tend to be very bright and colourful; oranges, purples, golds, etc

The base colour (usually the card colour) will either match the brides dress or the grooms suit, the highlighting colour used for foiling will usually match the bridal accessories colour (gold, rose gold, silver, etc). Please always try to use either black, navy or charcoal for your print colour, it must be easily read.

3. Materials
There is a massive choice of materials available. WEIGHTS – Card and paper is measured in grams (gsm), the higher the number the heavier the card – this doesn’t always effect the thickness of the card. Office printer paper is usually 80gsm. The heaviest printable card is 350gsm, we use up to 700gsm but this must be letterpressed or foiled. For paper we prefer 120gsm for envelopes and inserts. FINISHES – Pearlised finish is the most popular although organic matt finishes are increasingly popular. Recently brown Kraft card has been a popular choice for ‘rustic vintage’ weddings.

4. Wording
This is another big subject and too complicated for this blog, we usually ask 4 questions to determine your best wording. 1. Who is inviting? (Usually the bill payer!) 2. Formal or casual wording? 3. What are your parents names? 4. If your parents are inviting are they married, separated, divorced?

5. Who to invite
Hmm… tricky!
This is a very personal question to deal with, be warned, this can cause problems within the family! Most people will have numerical restrictions on their wedding either from the venue or for financial reasons. You will want to please yourselves, your parents and your wider family circle but this isn’t always possible. Here is a practical tip; set up a spreadsheet with 2 columns. Fill column 1 with the names of every possible guest, column 2 will be your definite list. Move the names from column 1 to column 2 one at a time as you thrash it all out. Leave some room in column 2 for negotiation with your other family members!

For more tips and tricks follow us on Facebook or visit our factory showroom in Ballymena.

Frank Alexander
Goldlink Stationery
www.goldlinkstationery.com
028 25641054